Facebook Linkedin Twitter Pinterest Goolge Plus

Imran Shahzad

Previous:

Net Lawman Ltd.

Education:

Cybernetics College

Connect
Punjab, Lahore
Pakistan
54000
Ho # 4-A St # 32 Main Bazar Mustafabad Dharampura

Summary

Over Twelve years’ experience as a SEO/ SEM Manager. Responsible for developing, managing, and optimizing online marketing programs. Provide analysis and insight to manage the success of marketing programs and evaluate new opportunities to maximize growth.

Expert of Google Adwords, facebook AD centre, MSN Adcenter, Agency Adservers, Publisher Ad Servers, web development, rich media creative ideas.

Specialties: Digital Advertising, Ad Technology, Ad Serving, Ad Trafficking, Ad Exchanges, DSP, Digital Campaign Analysis, Digital Campaign Optimization Strategies, Rich Media Ads Strategies, Media Planning, Media Buying, Google Adwords Professional, Social Media Marketing, SEO, Email Marketing, DMCA, Brand Development, Affiliate Marketing, Website Monetization

Brands:

PTCL
Ufone
Warid
Uth Pack
wi-tribe
Wateen
Zong


Digital Campaign Management Solutions-:

MediaMind
OpenX
Smart AdServer
ADTECH
DoubleClick for Publishers
Adform
• Adroll


Photos

  • Google Algorithm Changes History
    Google Algorithm Changes History

Experience

Senior IT Manager

eTechsol

From 20-Feb-2004 To 30-Sep-2010

• Devising strategies to drive online traffic to the company websites. • Tracking conversion rates and making improvements to the websites. • Developing and managing digital marketing campaigns for Clients (PTCL, UFONE, ZONG). • Utilizing a range of techniques including paid search, SEO, Display Advertisement and PPC. • Overseeing the social media strategy for the company clients. • Managing online brand and product campaigns to raise brand awareness. • Managing the redesign of the company website. • Improving the usability, design, content and conversion of the company website • Responsibility for planning and budgetary control of all digital marketing • Evaluating customer research, market conditions and competitor data. • Review new technologies and keep the company at the forefront of developments in digital marketing. • Responsibility as a Trafficking Manager • Online Display Advertisement Campaign Using MediaMind Campaign Management System. • Experience in Online Advertisement Campaign Management Publisher Server (ADTECH). • Experience in Online Advertisement Campaign Management Publisher Server (DFP). • Manage and deliver email lists. • Design and deliver emails. • Craft email campaigns. • Integrate other online presences including social media outlets with email campaigns.


PPC Manager

Net Lawman Ltd.

From 01-Jun-2011 To 10-Apr-2013

• Responsible of Managing PPC campaigns for Net Lawman Juries. • Performing extensive keyword, competitors and market analysis. • Writing and optimizing Ads copy and Ads variations to determine which messages perform best in order to maximize the number of customers. • Creating and optimizing landing pages. • Monitoring bids, budget and reviewing Goals. • Dynamic keywords implementation. • Reviewing Ads effectiveness. • Monitoring and analyzing campaign performance in terms of CTR and Conversion rates. • Tracking campaigns and analyzing ROI. • Building strategies to capture the long tail of the market. • Continuous research and analyzing market trends to identify new avenues of paid marketing. • Contribute positively to the company by keeping abreast of new techniques in PPC and actively researching, testing and proposing new approaches to improving PPC. • Maintain awareness of various PPC and SEO resources and tools. • Testing and analyzing keywords and positioning to increase traffic.



Education

Cybernetics College

B.Sc Computer Science 3.01

From 18-Nov-2017 To 18-Nov-2017

Activities and Societies:



Projects

AtClose

From 01-Jun-2013 To Present

http://www.atclose.com/

AtClose, Title and Appraisal Software



Skills

  • 0 SEO - Search Engine Optimization

  • 0 PPC - Pay Per Click

  • 0 Google Analytics

  • 0 Keywords Analysis

  • 1 Landing Page Optimization


Interest

Book Reading, Net Surfing,



Honors & Awards

Best Employee of the Month

Law Manager - Rashid Ramay

31-Jan-2012

Best Employee of the Month - January 2012 awarded for best PPC sales performance.


Excellence Service Award

Country Manager Central Asia at MediaMind - Atif Hameed

30-Sep-2010

Excellence Service Award from eTechsol